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ICELANDAIR

DINNERWARE

Objective: design an airline meal tray including dinnerware and cutlery for an existing company

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Solution: products inspired by northern landscapes that introduce a fresh look to dining in the sky while building on Icelandair's current designs and environmentally friendly business practices

RESEARCH

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  • Understanding users and the environment on planes, especially in relation to dining

  • Studying space, tray, and seat dimensions and regulations

  • Needs finding

  • Becoming familiar with the meal options on Icelandair

BRANDING

Mood Board

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Inspiration for the branding came from the natural beauty of Iceland as well as from the water bottles that are currently served on Icelandair flights.

 

The geometric shapes of the icebergs on the dinnerware connect to the same line work on the tray creating a visual illusion that the icebergs are growing straight out of the tray.

Developing Graphics and Color Pallet

Testing Graphic Options on CAD Models

SILVERWARE

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DINNERWARE

TRAY

FINAL PROTOTYPES & RENDERINGS

FEATURES

Silverware

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  • Well balanced weight distribution

  • Stackable

  • Strong and flexible

  • Pleasing curves and facets 

 

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Dinnerware

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  • Natural flow from angles to curves

  • Stackable

  • Versatile sizes to use for any meal

  • High walls to minimize spills

 

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Tray

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  • Ergonomic for flight attendants

  • Stackable

  • Drip catch around the perimeter

  • Sized for tray tables

 

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this project happened in collaboration with Kai Cowie

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